The majority of Crescent Pharma’s medicines are ‘generic’ medicines. Generic medicines do not compromise on product quality or efficacy and are subject to the same regulatory standards as their branded counterparts. Generic medicines contain the same active ingredients (key ingredient) as the original branded medicine. To put it simply it’s the equivalent of buying a low-cost home brand cereal option rather than the branded version. The active (core ingredient) will be the same whether it’s home brand cornflakes or the branded version.